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A glimpse inside the ThinkBalm Innovation Community, 10 days in
By Erica Driver and Sam Driver. The ThinkBalm Innovation Community went live on August 20th, 2008. Built on the Spigit™ serious game engine InnovationSpigit, the ThinkBalm Innovation Community is focused on work-related use of the Immersive Intern...
Submit your questions for IBM’s Colin Parris via Twitter
by Erica Driver. IBM has been charting new ground in enterprise use of the Immersive Internet. Under the leadership of Dr. Colin Parris, IBM has formed an emerging business that takes an end-to-end systems perspective to bringing highly visual, in...
ThinkBalm Innovation Community’s list of Twitterers worth following
By Erica Driver. Twitter has become an invaluable tool for me and many Immersive Internet advocates and implementers. It’s a great way to share information and insights and learn about projects others are working on. The ThinkBalm Innovation...
The ThinkBalm Innovation Community has launched!
by Erica Driver and Sam Driver. We are pleased to announce that today the ThinkBalm™ Innovation Community went live! The ThinkBalm Innovation Community is a new online community dedicated to advancement of the Immersive Internet. The community, bu...
Accenture recruiting in Second Life cost-effectively targets the “Facebook audience”
By Erica Driver. Global management consulting, technology services and outsourcing company Accenture has 180,000 employees and offices in 49 countries and brings thousands of new employees on board every year. As you might imagine, recruitment in ...
Information work is going immersive
by Erica Driver. When someone says “enterprise collaboration platform” or “office productivity suite,” I’m sure the last thing that comes to mind is virtual worlds. Instead you might think of software from vendors like IBM and Microsoft, maybe eve...
Your nominations for innovation in virtual worlds?
by Erica Driver. I’ll be busy at the upcoming Virtual Worlds Expo in LA on September 3-4 doing: A presentation titled How To Convince The Boss You’re Not Off Your Rocker: Getting Buy-In For Enterprise Immersive Internet Initiatives on...
“First life” versus “fake life”— When realism is important in the Immersive Internet
By Sam Driver with Erica Driver. At Dassault Systemes’ (DS) DevCon 2008 conference and industry analyst event in Paris on June 17th-18th one of the key themes was “life-like” or “first life” (which was a bit of a friendly dig against Linden Lab’s ...
Daden Ltd. and VoxVue deliver immersive experiences about real places
by Erica Driver and Sam Driver. One of the most compelling use cases for work-related use of the Immersive Internet is data visualization, which allows people to quickly see, analyze trends and patterns in, and collaborate on complex data. Lots o...
The Immersive Internet and Kevin Kelly’s “5,000 days of the Web”
by Sam Driver and Erica Driver. On July 29th, Technology, Entertainment, Design published a TEDTalk video titled “Kevin Kelly: Predicting the next 5,000 days of the web.” Kevin Kelly has been the publisher of the Whole Earth Review, executive edi...
Spear and magic helmet? Elmer Fudd had it right
by Sam Driver. We often hear about the effects that virtual worlds, most often massively multiplayer online role-playing games (MMORPGs), have on “real life.” Sometimes, it is to the tune of “wife aggro,” the term for some...
BIF-4 is coming up in October — will you be there?
by Erica Driver. Last fall I attended the most impactful conference I’d ever been to: the Business Innovation Factory’s sold-out BIF-3, which was held in Providence, Rhode Island. I talked about it for weeks ? more like months ? to anyone who woul...
A realism model for Immersive Internet apps: Part II
by Sam Driver and Erica Driver. In an earlier ThinkBalm article, A realism model for Immersive Internet apps: Part I, we went into a bit of detail about the two axes of Immersive Internet realism: visual and data. Visual realism is accurate repres...
A realism model for Immersive Internet apps: Part I
by Sam Driver and Erica Driver. Some of the vendor briefings we’ve participated in during the last six weeks have led to some pretty intense philosophical discussions. How is “virtual” different from “real?” How is “real” different from “realistic...
At Microsoft, cost of virtual events about 1/3 the cost of traditional events
by Erica Driver. In late June I spoke with Microsoft Developer Network (MSDN) evangelist Zain Naboulsi about how Microsoft is using virtual worlds to strengthen the company’s relationships with customers via its technical communities. Microsoft h...
My take on Microsoft’s Immersive Internet play for information workers
by Erica Driver. As an IT industry analyst I’ve covered Microsoft’s information worker software products for a long time –- particularly the company’s collaboration and social computing tools. As it dawned on me about a year ago that the Immersiv...


